User Case Stories:Label

Wild Distillery, A New Entrant into the Personalization Market with a Flexible In-house Production System

Business Overview

Wild Distillery, which has a distillery on the Danish Island of Bornholm, produces 100% handcrafted gin and vodka using carefully selected local, organic ingredients. Wild Distillery continues to pursue a unique Scandinavian spirit by adding their own twist to the centuries-old distilling tradition, and their attention to detail extends to the bottle, which attracts people's attention with its special design which features a sense of luxury and transparency.

Use of Digital Solution

The LEC-S series of flatbed UV inkjet printers, which are capable of printing on three-dimensional objects, are used for direct printing on glass bottles. The company also uses the LEC2-640 UV inkjet printer, which can print and cut (die-cut) in a single unit, to produce high-quality bottle labels.

Comparison of Before and After Solution Implementation

Before

  • – We wanted to create a bottle with a transparent look, but the method of attaching a transparent label to the bottle did not produce the finish we had imagined.
  • – Since the printing was outsourced, we could not respond flexibly and at low cost when we needed to make minor adjustments or sudden changes to the design.

After

  • – The company was able to produce bottles with a look of transparency and high quality, just as it had envisioned.
  • – By printing the bottles in-house, the company was able to respond flexibly and cost-effectively to design changes.
  • – In addition, the introduction of in-house UV printers has enabled the company to establish a new personalization service, providing unique corporate gifts for clients such as Aston Martin Copenhagen, telecommunications company Telia, and government agencies.

Reason for Choosing This Solution
  • – Direct printing on gin and vodka bottles.
  • – The high quality printing and cutting output produces premium labels.
Plans for the Future

We will continue to accelerate the use of digital printers to further expand our personalization services.

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