How Sobagni Utilizes UV Printing to Build a High-quality, Ethical Leather Goods Brand
Business Overview
Sobagni offers about 200 leather goods made of ethical leather that can be purchased online through a dedicated e-commerce site directly managed by the company. Some products, such as handbags, are also available at fashion stores in Hamamatsu.
Led by Ms. Nakamura (front row, center), six professional members of the Brand Planning Department that launched Sobani gathered from within the company.
Usage and Benefits of Digital Solutions
Sales on e-commerce sites tend to be distributed across a wide range of products, requiring high-mix, low-volume production, and the digital UV inkjet printer made sense in this respect as well. For example, mouse pads with cute dog illustrations printed on them come in a variety of breeds and order trends are fluid, making inventory planning difficult. By producing prints in-house with inkjet printers, orders can be printed immediately upon receipt and shipped the same day. The company is also developing a personalization service that utilizes printers to print corporate logos and individual names on leather goods. This service has been well received for goods such as for golf players and business-to-business (BtoB) products.
In addition, the LEF2-300 is also being used in the company's corporate social responsibility (CSR) activities. Sobagni participated in a community school for local elementary school children. The event was a great success as the children were able to experience making their own one-of-a-kind pen cases by printing their drawings on ethical leather. Sobagni conveys the joy of craftsmanship through activities that are rooted in the local community.
Reason for Choosing This Solution
Mr. Suzuki, who is in charge of product design and printing operations in the Brand Planning Department, also commented, "We are very satisfied with the image quality, and even the light gradations of watercolor paintings are accurately reproduced. It is also highly rated by artists," he says. The printer seems to match the requirements of Sobagni, which has a strong commitment to quality.
Mr. Suzuki in charge of product design and printing operations for Sobagni.
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– Part 2">How a Personalized Business by Makers’ Inc. is Growing Rapidly in the Post-Pandemic World
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