How to Easily Match Brand Colors with Pantone Specifications
It is not uncommon for Pantone or other color specifications to be included in the printing of packages and labels that contain brand colors. If you can quickly and accurately print out brand colors specified with Pantone spot colors during package design prototyping and mock-up production, you can maximize productivity and gain the trust of your clients. In this article, we are introducing the color matching solution by using the VersaUV LEC2 series UV inkjet printers and VersaWorks print management software to accurately and easily reproduce Pantone specified colors.
Solutions that cover an expanded color gamut
The range of colors that a printer can print is called the "gamut," and a key factor in reproducing Pantone and other color standards is how widely the printer can cover this gamut. If a given color, such as Pantone Orange 21C, is outside the gamut that can be represented by a particular combination of printer, ink, printing media, and color management, it will be difficult if not impossible to print the correct color.
The ability to reproduce a wide range of colors depends on a number of factors, including the performance of the printer, the inks used, and the media being printed on. One of the most important factors is whether the inks used are CMYK four-color process colors or include additional color inks with process colors. As an example, comparing the VersaUV LEC2 series CMYK and CMYK with orange (Or) and red (Rd) inks, we can see that the available orange hue area is larger in the latter. Here, we will look at color matching using the VersaUV LEC2-330 printer with these CYMKOrRd inks.
What You Need
UV inkjet printer VersaUV LEC2-330 with EUV5 CMYKOrRd ink configuration
VersaWorks 6 RIP & Print Management Software（included with the LEC2-330）
Design software such as Adobe Illustrator or Corel DRAW
Any label or packaging paper stock
It is important to use a model that has the ability to measure and compare Pantone standard colors, such as Variable Spectro 1 or X-Rite eXact.
Pantone Color Book
VersaWorks 6 Settings
Configure print quality settings for input folders.
Print Roland Color System Library Color Charts
Print the color charts included in VersaWorks 6 on the target media.
Identify the closest color of the Pantone specified color
From the output color chart, identify the color that is closest to the specified color using a color swatch book (visual inspection) or a spectrophotometer (color difference measurement).
Load the output data and set the spot color
Load the output data into VersaWorks 6 and replace the specified color with the color identified in STEP 3.
Print with the LEC2-330.